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La publicidad a través de sus distintos medios: impreso, audiovisual, interactivo, etc., nos impacta de manera constante con infinidad de mensajes de los que, la mayoría de las veces, no somos ni tan siquiera conscientes. El éxito para que un producto se posicione en el mercado se debe principalmente a su calidad, ya que un producto que no cumpla las expectativas de su comprador, en cuanto a servicios y prestaciones, no será adquirido por segunda vez. No obstante, la clave para que ese producto sea conocido por unos consumidores concretos reside en una estudiada e impecable campaña...

Original newsreel footage from official news agency of Spain, Noticiario Español, or NO-DO, depicting historic events during the Franco regime.

"Follows a fictional Sheffield band from Mexico, in the style of legendary magazine 'The Face' ... The context of the event [Art Sheffield 05] was 'Spectator T', a fictitious art goer without exposure to contemporary aesthetics, and the idea was to present artworks that would challenge this person's preconceived ideas about art. Thus, Toledo created a cover band that sang songs by local Sheffield groups, and named it after the cult Sheffield nightclub, The Limit, which closed in 1992. The band was created in Mexico ... where it played one local concert, then came to Sheffield, where it played ...

Laszlo Moholy-Nagy's 60 Fotos published in 1930 as the first book in the planned Fototek series on 'New Photography', 60 Fotos is a complex and multi-layered dialogue using some of Moholy-Nagy's finest examples of 'straight' photographs, negative prints, photograms, and photomontage. Books on Books no. 12 reproduces every page spread from this classic treatise on photography along with a contemporary essay from the noted photo-historian David Evans

The largest city in South America north of Rio, Bogota is an urban environment of more than 7 million inhabitants; like other metropolitan areas, Bogota is many cities at once. Looking through Cristobal von Rothkirk's photographic eye, here is all of Bogota-the sophisticated Hispanic city, the South American captial, the complex of urban cultures tattooed with signs of international pop culture. In this book is both a city being reshaped by our times as well as a timeless city with 500-year-old customs and festivals. Von Rothkirk sees the contrasts that show up at street level but even the...