Fundamentos del branding

La ilustración científica es imprescindible en la divulgación del conocimiento, para transmitir con rigor y claridad el trabajo de los investigadores y los numerosos conceptos y procesos científicos relacionados con la naturaleza. A lo largo de este manual conocerás el trabajo del ilustrador científico, aprenderás algunas de las técnicas más empleadas, recibirás consejos de profesionales en activo, te propondremos ejercicios y te plantearemos algunas preguntas que te servirán para reflexionar sobre aspectos importantes a la hora de abordar una ilustración científica. Este manual...

Latin American Graphic Design.- In this bilingual book Romulo Peralta Moya brings together 75 designers and design studios in Latin America. He does this through a general introductory study and a one by one country case, along with the collaboration of important curators and scholars in the field representing every country. Graphic design has progressively gained relevance in the field of communication of ideas, currently turning into a true source of persuasion, given that its goal is to influence people's way of thinking, inducing consumption and generating expectations. In addition, this...

From the crinoline to thigh highs, and from the corset to the G-string you can choose to conceal or to reveal, the important thing is to be liked and to like yourself. In this book, the history of lingerie is seen both for its elegance and from an ironic angle. Starting from the first bodices and corsets which were true instruments of constriction hidden under layers of crinolines, we come to the glittering and theatrical display of lingerie on the catwalks of the most recent fashion shows of Victoria's Secret. The century between these two extremes ushered in social changes that influenced...

El objetivo de este manual es que aprenda a reconocer el entorno de trabajo y las herramientas de Adobe Illustrator, para llegar a adquirir los conocimientos apropiados y así poder desarrollar cualquier composición y retoque de imagen.