El ascensor

Los libros de texto gratuitos (LTG) repartidos desde 1960 como textos de enseñanza escolar obligatoria para todos los niños mexicanos constituyen una herramienta utilizada por el gobierno para inculcar, entre otras cosas, un modelo compartido de identidad nacional. Este libro propone analizar las estrategias de construcción discursiva mediante las cuales se estructuró el modelo cognitivo idealizado (MCI) de identidad nacional mexicana en cuatro generaciones de LTG de primero de primaria (1960–1971; 1972–1980; 1981–1993; 1994–2009); verificar cuál fue la evolución de dicho MCI; y ...

Mujeres Millionarias inspires all women to think more powerfully about money and success and to be motivated by confidence, pride and a belief in their own ability to manage it. Women will learn to enjoy the process of accumulating wealth and achieving success without the guilt and fear they traditionally experienced. The authors researched a simple question: If the formula for making money and building wealth could be distilled down to one thing, what would it be? The answers, from women like Lillian Vernon and Mary Kay, include ideas for investing wisely or starting a business. These and...

* Approach reflects a belief in the value of discourse analysis, pragmatics, and sociolinguistics in the fields of second language acquisition and applied linguistics. * Goal is to train teachers to teach the Spanish language as a communicative system rather than as a set of grammatical rules--therefore it includes relevant information on Spanish pragmatics and sociolinguistics. * Written entirely in Spanish. * Each chapter includes review questions and exercises. * CD-ROM integrates samples of the course material so that the readers can see and hear native speaker examples of aspects of...

Ofrece un panorama dilatado de la reflexión traductora que permita al estudioso conocer con mayor detalle el desarrollo de las ideas en este campo de estudio