Pirueta Editorial

Pirueta Editorial. Editorial online de libros en formatos PDF, EPUB y MOBI

Gustavo Cisneros

Resumen del Ebook

Libro Gustavo Cisneros

Gustavo Cisneros is one of the most successful business leaders in the history of Latin America. He took the major company built by his father, Diego Cisneros, and transformed it into a diversified, international powerhouse. Indeed, he was perhaps the first entrepreneur to see the potential of the U.S. Hispanic market, and he cofounded Univision, which would become the leading Spanish-language media company in the United States. In his book, Pablo Bachelet narrates an engaging tale about the growth of an influential and complex entrepreneurial organization and the evolution of its leader. Bachelet captures the exhilaration of life on the fast track of international business transactions and provides the reader with an insider's view of the launch of new business ventures. What emerges is a portrait of Cisneros as a man who is willing to take risks, yet understands the need to proceed with caution; as someone who has enjoyed great success, yet also tasted failure; as a captain of industry for whom every business venture provides an opportunity to innovate and create. These traits are illustrated through a succession of stories that include, among others, Cisneros' dazzling effect on the soft-drink business in Latin America. Under his family's stewardship, Pepsi controlled an 82 percent share of the market in Venezuela, one of the few countries in the world where Pepsi was winning the famed "Cola Wars." Then, virtually overnight, all that changed: With the successful implementation of "Operation Swan," Cisneros repainted and relabeled his Pepsi plants with the famed red and white Coca-Cola logo. The secret agreement instantly gave Cisneros and Coca-Cola a 94 percent share of the soft-drink market in Venezuela and left Pepsi in the dust. In chapters such as those describing Cisneros' attempts to establish an integrated platform for satellite TV in Latin America, and his dealings with Rupert Murdoch, Emilio Azcarraga, and other media barons, Bachelet reveals some of the secrets to Cisneros' highly effective management style. In his foreword to the book, Carlos Fuentes dubs Gustavo Cisneros "The Pioneer"-El Adelantado"-and Bachelet's account succeeds in illustrating a career of risks being rewarded and errors being acknowledged. He shows Cisneros advancing from traditional mass-consumption businesses to media and telecommunications, and reveals his relentless quest to integrate and grow his businesses. Gustavo Cisneros: Pioneer is an engrossing tale of how personal traits and business acumen have combined to create unprecedented success. Book jacket.

Ficha del Libro

Titulo Alternativo : Pioneer

Total de páginas 311

Autor:

  • Pablo Bachelet

Categoría:

Formatos Disponibles:

MOBI, PDF, EPUB, AZW

¿Cómo obtener el libro?

A continuación te mostramos varias formas de obtener el libro. Intenta comprartelo en una librería de tu zona, pero sino lo encuentras, nosotros podemos ofrecertelo:

Puntuación

Popular

4.3

86 Valoraciones Totales


Más libros de la categoría Biografía

Operación Jaque Mate

Libro Operación Jaque Mate

El nuevo libro del reconocido periodista Ernesto Ekaizer se adentra en el polémico caso Villarejo y cómo el fiscal Stampa fue apartado por razones políticas. ¿Quién es de verdad el excomisario José Manuel Villarejo, el hombre de las mil identidades? ¿Agente encubierto de inteligencia o CEO del conglomerado de empresas CENYT que ha amasado una fortuna? ¿Cómo y por qué afloran unos audios -32 terabytes o doce tráileres llenos a rebosar de papel— en los cuales Villarejo ha grabado a personalidades de la política, la empresa, la policía y la justicia? ¿Quién es Ignacio Stampa, el ...

Einstein

Libro Einstein

La biografía definitiva de Albert Einstein, uno de los iconos del siglo XX y su mayor genio. Albert Einstein es uno de los científicos más importantes de la historia y un icono del siglo XX. ¿Cómo funcionaba su mente? ¿Qué le hizo un genio? ¿Cómo era el hombre detrás de la celebridad? Walter Isaacson, que tuvo acceso a los archivos de Einstein, ofrece un extraordinario retrato del personaje y de su época, así como un fascinante relato de su vida. A partir de su correspondencia privada, cuenta cómo un funcionario de patentes imaginativo e impertinente (un mal padre con un...

El Mundo Secreto de Bush

Libro El Mundo Secreto de Bush

This up-to-the-minute exposé provides a scrupulously researched and at times deeply alarming account of a president who risks permanently alienating America from the rest of the world. George W. Bush has established himself as one of the most powerful—and one of the most arrogant—of all American presidents. The sources of his power, which have remained shrouded in mystery since his disputed election, originate with fanatical ideologues, fundamentalist Christians, shady businessmen, and right-wing extremists to a degree that will surprise even the most hardened observer.

Personajes de fe que hicieron historia

Libro Personajes de fe que hicieron historia

Los autores tratan la influencia de la creencia en seis personajes: tres gobernantes (Isabel, Legazpi y De Gaulle), y tres figuras indiscutibles del ámbito del arte, la ciencia y la técnica (Gaudí, John Ford y Lemaître), poniendo así de manifiesto cómo la huella de la fe subyace en las obras más célebres de estos seis personajes de la Historia.

Libros Recomendados



Últimas Búsquedas


Categorías Destacadas