Libros de World Intellectual Property Organization (7 libros)

A Guide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property system instruments - pointing to situations where obtaining formal intellectual property protection ought to be considered; explains how to implement marketing and intellectual property strategies within a business framework and marketing management process; presents case studies and examples of managing intellectual property assets in marketing from the craft and visual arts sectors in developing countries; includes bibliographical references.

The WIPO Magazine explores intellectual property, creativity and innovation in action across the world.

The WIPO Magazine explores intellectual property, creativity and innovation in action across the world.

La Revista de la OMPI ilustra el devenir de la propiedad intelectual, la creatividad y la innovación en el mundo.

The WIPO Magazine explores intellectual property, creativity and innovation in action across the world.

The WIPO Magazine explores intellectual property, creativity and innovation in action across the world.

WIPO GREEN is a global marketplace that promotes green tech innovation and diffusion. This short brochure outlines the benefits of joining WIPO GREEN in order to collaborate on projects and events, leverage its global network, increase visibility and join the fight against climate change.